Episto
Organisation
Episto — auteur institutionnel. Profil en cours de mise à jour pour cartes auteurs et pages auteur.
Publications
The Salomon Interview
Meet Nans Girodengo, Innovation Project Manager.
The OpinionWay interview
Meet Charlotte Cahuzac, Deputy Director of the Opinion department at OpinionWay.
Gen Z & Alcohol: Why your consumer insights struggle to decode this generation's new sobriety
Discover the blind spots preventing the beverage industry from anticipating the non-alcoholic shift, along with an analysis of the market's new potential.
10 predictions for market research
Discover how AI will transform studies in the next 3 years.
Insights to guide innovation at Salomon
Discover how Salomon uses insights and market research to guide its product innovation. Webinar on social sampling and AI.
Webedia - Elephant: The expectations of the French regarding food content
How did Webedia - Elephant decode the new culinary habits of the French through a quantitative study conducted in 8 days with 1,000 respondents?
Gen Z and luxury: what new consumers really desire
Generation Z will represent a major share of the luxury market by 2030. Yet, brands are overlooking a reality that only a thorough qualitative study can capture.
AI-powered research for better insights
Discover how AI transforms every step of your surveys to gather reliable and actionable insights in just a few clicks.
Understand the perception of the Jaude shopping center for Klépierre
Survey 100 customers and non-customers of the Jaude shopping center to decipher their perceptions and guide future marketing actions.
The 6 Commandments of the New Luxury
Insights from our hybrid quant-qual study on what Gen Z expects from luxury brands in 2026...
The 7 truths about Gen Z & alcohol
Discover the 7 truths challenging preconceived ideas and redefining the codes for beverage brands. An exclusive hybrid quant-qual survey conducted and analyzed by Episto AI.
Ifop Opinion: When Bullying Becomes Audible
How Ifop partnered with Episto to survey parents of bullying victims in just 4 days using AI-powered qualitative research?
From conversation to insight with AI: the case of L'Oréal
Discover how L’Oréal harnesses AI to uncover consumer insights and accelerate its market studies. Webinar on qualitative insights through AI.
Insights Trends #2 - Edition 2025
2025 Overview of insights teams: practices, salaries, evolutions, challenges... Everything you need to know about the evolving research function.
Banking & Insurance: How to maximize survey response engagement?
How can you generate public interest in banking and insurance studies that are often perceived as technical or unengaging?
How to amplify respondent engagement for banking & insurance studies
Discover how GMF, Crédit Agricole, and MACSF are boosting respondent engagement in their studies. Webinar on banking & insurance studies.
Future of Beauty: understanding the beauty of tomorrow
How can beauty stakeholders today deepen their understanding of consumers and the industry through research and technology?
Webinar - Understanding the Beauty of Tomorrow
Discover how NellyRodi, L’Occitane, and Estée Lauder are using consumer insights to anticipate tomorrow's beauty trends. Webinar on social sampling and AI.
Does brand commitment impact French food consumption?
Between responsible purchases and massive boycotts, consumers are making ruthless choices: brands must prove they earn their place in the cart.
Large-scale qualitative studies thanks to AI - The Accor case
Discover how Accor uses AI to conduct large-scale qualitative studies. Webinar on qualitative research by AI.
Analyzing consumer satisfaction of new Ferrero frozen products
Understanding consumer expectations and identifying the strengths and areas for improvement of Nutella frozen products.
Explore the perception of longevity among French women under 30 with NellyRodi
Guide brands in the beauty ecosystem towards offerings that meet the new expectations of Generation Z and young millennials.
The 8 best questions from our CSMs to ask AI Insights 🪄
AI Insights, Episto's new AI assistant, analyzes your studies and answers your questions with optimized prompts to compare, segment, and structure your results.
7 effective formats to share your insights
Discover 7 ways to share and enhance your insights, from analysis reports to workshops, to turn data into action and maximize their impact.
Découvrez l'assiette des français
Discover the insights from the Episto & NellyRodi study decoding the factors that shape French food choices, conducted with 1,000 respondents.
Webinar - Discover "L'assiette des français"
Discover how NellyRodi decodes the food trends of the French. Webinar on social sampling.
What is the Net Promoter Score (NPS)?
The Net Promoter Score (NPS) measures customer loyalty. Discover how to use it effectively and enrich it to obtain more precise and actionable insights.
Assess customer satisfaction and deepen the understanding of the experience of Accor greet hotels
Enhance the attractiveness and clarity of the brand to the general public.
Catchment areas: optimize target knowledge for your locations
Learn how Decathlon, Auchan, Apsys, and Lagardère optimize their strategies through catchment area studies. Episto Webinar.
Analyze consumption practices around Auchan hypermarkets
Better understand the consumption practices of customers and non-customers around Auchan hypermarkets.
Catchment area studies: maximize insights into your local market
Everything you need to know about catchment area studies with Episto, and how to deeply understand your target audience at every physical location.
Insights Trends 2024
The first edition of Insights Trends: Our benchmark report dedicated to insights professionals!
Transportation stakeholders: Deepen your passenger insights
Episto and the transport sector: use cases and details on the targeting methodology.
Transport stakeholders: boost your user knowledge
Discover how SNCF, Keolis, and Kisio enhance user insights through social media. Transportation webinar.
Social media usage worldwide: time spent by country in 2024
ElectronicsHub reveals global digital habits in 2024, focusing on the time spent on social media and the stark differences observed between countries.
Track the evolution of Crédit Agricole's reputation in Guadeloupe
Evaluate the effectiveness of its advertising campaigns and identify levers that improve brand perception in order to optimize future marketing strategies.
How can generative AI optimize your daily workflow?
AI is revolutionizing market research! Discover how it drives productivity and frees up your schedule by eliminating time-consuming, low-value tasks.
Gen Z and the beauty universe
Discover the full findings of our multi-country study on Gen Z's relationship with beauty, conducted in partnership with consumer trends and foresight agency NellyRodi.
Explore the different customer profiles of Lagardère Travel Retail's Relay shops at train stations
Understand the expectations of Relay's customers and non-customers, as well as their perceptions of the brand.
Explore Generation Z's relationship with the world of beauty with NellyRodi
Identify the beauty uses, routines, and influences of Generation Z youth.
Measure the appeal of a new playful St Mamet compote concept
Test the "Incognipot" concept in preparation for the launch targeting school catering and adolescents in France.
7 effective ways to share your insights
An overview of insight delivery formats with our best tips on how to design them!
Insights from 2023
A collection of insights that caught our attention this year
How to avoid bias in your questionnaires?
A well-designed questionnaire ensures you collect the most authentic, reliable, and realistic responses from your participants.
Hard-Discount: the new preference for French consumers
Discover the full findings of our 2023 study on French consumers and the shifting landscape of hard-discount retail.
Understanding hair washing habits in France and Japan for L’Occitane en Provence
Enable L'Occitane to adapt its offer in light of current environmental challenges.
Understanding the uses and purchasing habits of tennis players with Tecnifibre
Understanding the purchasing habits of tennis players for rackets.
Optimize your marketing studies with ChatGPT!
How ChatGPT can save you time and increase efficiency in designing and analyzing your marketing studies?
Why do social media surveys allow for the collection of authentic responses?
Let’s take a closer look at the reasons that give this methodology the power to gather quality insights...
How do social media surveys work?
We'll explain why they are a true revolution for the market research sector and walk you through exactly how they work.
White Paper - Reinventing the Insights Function
Discover how to place insights teams at the heart of organizational strategy through 11 interviews with market research experts who shared their visions and advice with us.
What to do when lacking Consos KPIs?
Datalift leveraged Episto's technology to capture consumption habits and key metrics within "out-of-home" (OOH) distribution channels.
The concept test: the ideal survey for making the right decision
This type of study allows you to ensure the success of your ideas. But what does it consist of and how can you take advantage of it?
Surveying your community: Benefits and limitations
Social media fan base, brand community, customer base ... What are the advantages and limitations of these methods?
7 tips for a successful questionnaire
Discover our best practices to engage respondents and collect their authentic responses.
Major consumer brands: 5 questions to ask your consumers
Discover the 5 essential questions to ask your consumers and the studies best suited to understand their needs and guide your marketing decisions.
6 types of marketing studies to know
Discover the six major types of studies, their objectives, and the indicators measured. Download our educational guide!
Understand the habits of Keolis' Twisto network users in Caen
Assess customer satisfaction for the Twisto network in Caen.
Retrospective
What the French think: 16 figures to shine during the holidays.
Choosing the right methodology
The social media revolution is transforming marketing studies. Discover when to use them, for what objectives, and what criteria to consider for successful surveys.
Test the design and messages of new clothing labels for Tape à l’Œil
Identify parents' shopping habits for their children's clothing and choose the new model for product labels.
Quick commerce
Find our infographic on our study about quick commerce in Paris.
White Paper - Social Media Studies, the new insights revolution
Everything you need to know about social media studies! Download our White Paper.
World Cup in Qatar
"We must put the controversy aside and give way to the game": is the opinion expressed by Zinedine Zidane on the World Cup in Qatar shared by the French?
The World Cup in Qatar
Find our infographic on our study about the 2022 FIFA World Cup in Qatar.
Track the brand image of PepsiCo's Rockstar energy drink among its consumers
Track the evolution of brand awareness and image for beverages.
Report - Generation Z: Inside the Minds of These New Consumers
Explore Generation Z and their consumption habits by downloading our new in-depth report!
Quick commerce in Paris
Episto surveyed over 1,000 Parisians to analyze their usage and perceptions of these new services, and to evaluate their long-term development potential.
Measure the performance of Auchan's private labels in its trading areas in Europe
Measure the awareness of these brands, evaluate their market image, and define their brand territories.
French people and startups
Find our infographic on our study about French people and startups.
The French and startups
With the arrival of Exotec, France reaches its goal of 25 unicorns three years ahead of schedule. But do the French really feel concerned about this issue?
Measure the performance of campaigns broadcast on the JCDecaux group's media
Measure Qonto's brand awareness and positioning before the campaign, evaluate the impact of the campaign, and analyze the evolution of Qonto's brand awareness.
Measure the effectiveness of a drive-to-store campaign broadcast on Waze
To understand the impact of the Audi drive-to-store campaign as well as users' perception of the brand.
The Metaverse
Discover the infographic from our latest study on the Metaverse.
Analyze purchasing behaviors for beauty products on social media for Ifop
Measure the expectations of social media users as well as their intentions to purchase beauty products on these channels.
Test Stych's awareness and understand young people's habits
Understand the criteria for choosing a driving school, and measure the brand's awareness.
Evaluate the reception of a new packaging launched by Alma
Understand consumption practices, measure satisfaction levels, and collect direct consumer feedback regarding Alma's new bottle cap design.