Explore the perception of longevity among French women under 30 with NellyRodi
Guide brands in the beauty ecosystem towards offerings that meet the new expectations of Generation Z and young millennials.
Objective
To guide brands within the beauty ecosystem toward offerings that meet the evolving expectations of Generation Z and young millennials.
Target
women aged 18 to 30.
Need
To understand how young women perceive longevity by analyzing their views on aging, their relationship with health, and their skin well-being.
Methodology
- Target : 56 women aged 18 to 30
- Geographic scope : France
- Field duration : 7 day
- Recruitment : Social networks
- Survey methodology : Qualitative study via AI
Customer need
NellyRodi, a consulting agency specializing in foresight within the creative industries, wanted to understand how young women perceive longevity by analyzing their views on aging, their relationship with health and skin well-being, as well as their routines (both daily regimens and occasional treatments like surgery).
Key study findings
- 60% of respondents define longevity as "living a long and healthy life."
- Concepts most associated with longevity: physical health (55%), followed by well-being (25%), lifestyle (15%), vitality (10%), and serenity (5%).
- 60% of respondents believe that skin age is intrinsically linked to overall health.
- 68% of respondents place "a lot of importance" on the topic of longevity, addressing it primarily through skincare practices:
- 98% Skin hydration
- 95% Skincare routines
- 23% Sunscreen
- 29% Use of natural products
- 12% Facial massage techniques
- They also address it significantly through general life habits:
- 63% Healthy eating
- 61% Physical exercise
Purpose
NellyRodi was able to present these results during its latest client meetings. By combining these insights with its foresight expertise, the agency transforms data into strategic, actionable recommendations to guide brands within the beauty ecosystem toward offerings that meet the evolving expectations of Generation Z and young millennials.
Discover how our AI-driven qualitative methodology can reveal emerging trends in your sector by generating your own dynamic questionnaire.
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