Explore the perception of longevity among French women under 30 with NellyRodi
Guide brands in the beauty ecosystem towards offerings that meet the new expectations of Generation Z and young millennials.
Objective
To guide beauty ecosystem brands towards offerings that meet the new expectations of Generation Z and young millennials.
Target
women aged 18 to 30.
Need
To understand how women perceive longevity, through analyzing their views on aging, their relationship with health, and their skin well-being.
Methodology
- Target : 56 women aged 18 to 30
- Geographic scope : France
- Field duration : 7 days
- Recruitment : Social networks
- Survey methodology : Qualitative study via AI
Client need
NellyRodi, a consulting agency that specializes in foresight within the creative industries, wanted to understand how women perceive longevity, through analyzing their views on aging, their relationship with health and skin well-being, as well as their practices (daily routines or more occasional care like surgery).
Study findings
- 60% of respondents define longevity as "living a long and healthy life."
- Concepts most associated with longevity: physical health (55%), followed by well-being (25%), lifestyle (15%), vitality (10%), and serenity (5%).
- 60% of respondents believe that skin age is intrinsically linked to overall health.
- 68% of respondents place "a lot of importance" on the topic of longevity, addressing it primarily through skincare practices: 98% Skin hydration 95% Skincare routines 23% Sunscreen 29% Use of natural products 12% Facial massage techniques:
- 98% Skin hydration
- 95% Skincare routines
- 23% Sunscreen
- 29% Use of natural products
- 12% Facial massage techniques
- They also address it significantly through more general life practices: 63% Healthy eating 61% Physical exercise:
- 63% Healthy eating
- 61% Physical exercise
Purpose
NellyRodi was able to present its results during its upcoming client meetings and, by combining these insights with its foresight expertise, transforms these insights into strategic and actionable recommendations to guide brands in the beauty ecosystem towards offerings that meet the new expectations of Generation Z and young millennials.
Discover how our qualitative methodology through AI can reveal emerging trends in your sector by generating your own dynamic questionnaire.
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