What is the difference between a U&A study and a satisfaction study?

The U&A study maps real behaviors and motivations across a market or category, while the satisfaction study measures the quality of the experience lived by your own customers.

How many respondents for a reliable U&A study?

Depending on your targets, 800 to 2,000 respondents are sufficient for representative segments. Episto adapts the size and structure of the sample to your market.

Can I segment my results by profile?

Yes. The Episto platform allows you to cross all your results by sociodemographic, behavioral, and attitudinal profiles in real time.

Can the U&A study be used to brief a product strategy?

Absolutely. This is one of its most common uses: feeding product, marketing, and communication briefs with up-to-date field insights.

How often should a U&A study be repeated?

Uses evolve quickly: every 2 to 3 years on average, or more frequently for categories undergoing rapid change (digital, mobility, beauty).

Uses & Attitudes

Understand how your targets interact with your category

Purchase frequencies, consumption rituals, motivations, barriers, and user profiles: get a complete mapping of your market's behaviors in 48 hours with Episto.

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48hfieldwork completed on average

+200U&A studies conducted

B2C and B2B all your targets

30+sectors addressed

What is a uses & attitudes study? ?

A uses & attitudes study deeply explores the relationship between consumers and a category of products or services. It maps actual behaviors, motivations, barriers, and perceptions to understand not only what your targets do, but why they do it.

Frequencies & rituals

How many times, when, and in what context your targets consume or use your category.

Motivations & barriers

What drives purchases, what holds back, and the unmet needs of existing offers.

Behavioral segmentation

Identify user profiles and adapt your brand, product, and communication strategy.

In which cases to launch a usage & attitude study ?

Comprendre comment vos cibles utilisent vraiment votre catégorie de produits
Identifier ce qui motive ou freine l'achat dans votre marché
Détecter les besoins non couverts par les offres existantes
Alimenter votre stratégie de segmentation avec des données fraîches
Préparer un lancement produit avec une vraie connaissance des usages terrain
Briefer votre agence avec des insights consommateurs solides

How does Episto conduct your studies?

From questionnaire design to insight delivery, everything is integrated on the platform.

1
Framing & questionnaire
We define your objectives and design your study questionnaire: either independently or with our team of experts. Validation within 24 hours.
2
Multi-source recruitment
All your targets everywhere in the world via social networks or from your own contacts through your customer databases!
3
Fieldwork & AI analysis
Visualization of your collected results in real-time on your project interface with all the necessary features for data analysis and export.

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Why Episto ?

From questionnaire design to the delivery of insights, everything is integrated on a single platform.

A conversational questionnaire

Engage your respondents with a smooth and natural interview experience, with verbatims up to 3 times longer.

Your studies in a few days

A field completed in an average of 48 hours, from launch to analysis, without compromising on quality.

Qualitative and quantitative combined

Thanks to AI, combine actionable data and rich insights in a single study.

All your targets accessible

Through social networks or your own databases, reach all types of respondents worldwide.

Live results

Your data accessible, translated, and analyzable in real time on the Episto platform.

Expert support

The Episto team is at your side at every step, or independently if you prefer.

They conducted their research U&A with Episto

Sectors

5 results

U&A studiesFood and beverage

Analyzing consumer satisfaction of new Ferrero frozen products

Understanding consumer expectations and identifying the strengths and areas for improvement of Nutella frozen products.

En savoir plus →

U&A studiesBeauty and cosmeticsInstitutes and agencies

Explore the perception of longevity among French women under 30 with NellyRodi

Guide brands in the beauty ecosystem towards offerings that meet the new expectations of Generation Z and young millennials.

En savoir plus →

U&A studiesBeauty and cosmeticsInstitutes and agencies

Explore Generation Z's relationship with the world of beauty with NellyRodi

Identify the uses and routines as well as the influences of young people from Generation Z in terms of beauty.

En savoir plus →

U&A studiesBeauty and cosmetics

Understanding hair washing habits in France and Japan for L’Occitane en Provence

Enable L'Occitane to adapt its offer in light of current environmental challenges

En savoir plus →

U&A studiesRetail

Test the design and messages of new clothing labels for Tape à l’Œil

Identify parents' shopping habits for their children's clothing and choose the new model for product labels.

En savoir plus →

All your questions about

Find the answers to your questions here or contact us directly!

A classic collection project is completed in less than a week, from briefing to the availability of results. A need for support on questionnaire drafting and/or analysis can logically extend this timeframe.

Yes : a single platform to design, program, launch, and analyze your quantitative and qualitative studies. All the necessary features are available to you on the Episto platform.

Episto covers over 190 countries through social sampling via social media, which is used worldwide. Multi-country studies are launched and monitored simultaneously from the same platform.

AI is involved at every stage of your studies: generating questionnaires, automatically conducting qualitative interviews, analyzing and coding verbatim responses, and AI Insights assistant to question your results as you would with an expert. These features save our clients entire days of work per project.

Yes, Episto Connect includes a module to distribute your questionnaire directly from the platform to your CRM database, via email or SMS. You can also combine your internal database with social sampling recruitment to reach non-customers.

Episto's social sampling method has undergone rigorous parallel testing by the biggest research institutes (Opinionway, Kantar, Ifop, GfK). The non-compensation of respondents is the number one guarantee against over-reporting biases and professional respondents. Additionally, Episto can implement, in addition to its usual quality controls, other ad hoc controls on your study.

Episto is a French platform whose data is hosted in Europe, in total compliance with GDPR. This is a particularly important point for large brands and institutions that have strict requirements regarding data sovereignty.