The OpinionWay interview
Meet Charlotte Cahuzac, Deputy Director of the Opinion department at OpinionWay.
By Episto2 min read
Hello, my name is Charlotte Cahuzac, I work at OpinionWay. I joined OpinionWay in 2018, and today I hold the position of Deputy Director of the Opinion department.
Why choose Episto?
So, originally, it's true that at OpinionWay, we are keen on meeting innovative startups that offer new solutions.
And in 2019, we spoke with Episto, who came to us and said, here, we might have a solution for you, Institute, to target and better question specific populations. This intrigued us, it interested us, and from that moment on, we decided to test the solution, both in quantitative studies and qualitative studies.
What did you think of Episto?
So, when we work with Episto, we mainly approach them for two types of studies: quantitative studies, because, thanks to recruitment via social networks, they enable us to conduct studies locally, or with targets that are difficult to reach in our panels.
And then also, we work in more qualitative approaches, and in particular, they have recently developed an offer through which we can question a large volume of people, like interviews, except that the administration is done by artificial intelligence. The advantage of this method is that we have great freedom in how to conduct the studies, as we have control over the platform, which is very pleasant, very easy to use, allowing us to program our own questionnaires, set our quotas, and monitor our studies.
What benefits have you gained from the collaboration?
The relationships with the Episto teams have always gone very well.
What is very pleasant is the listening and the responsiveness. In reality, it’s true that we always have someone responding when we have an issue, when we have a question, and from that perspective, it is very appreciable. Nowadays, our professions are evolving a lot, AI challenges them greatly, and our clients also challenge us, asking for new ideas, new approaches, and Episto supports us in this context, since it’s an innovative startup, and for all these reasons, OpinionWay works with Episto today.
