Beauty & Cosmetics

Capture trends before they become the norm

Amid the rise of clean beauty, the explosion of digital, and hyper-fragmentation of profiles, your beauty brands have never needed fresh and reliable insights more. Product desirability, routines, brand values, concept testing: tailor-made studies delivered in 48h with Episto.

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Market Study Illustration Beauty & Cosmetics

48hfield completed on average

+300beauty studies conducted

B2C and B2B across all your targets

30+sectors addressed

The challenges of the sector beauty & cosmetics

The beauty market is one of the most dynamic: trends emerge on social networks, routines evolve faster than product development cycles. To launch the right products at the right time with the right positioning, you need fresh insights.

Emerging trends

Capture weak signals, from clean beauty to skinimalism, before they become mainstream.

Desirability & brand fit

Measure the attractiveness of your collections and their coherence with the DNA of your house.

Fragmented targets

Reach qualified beauty panels: routines, skin types, generational and cultural profiles.

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In which cases to launch your study beauty ?

  • Tester l'attractivité d'une nouvelle gamme avant son lancement
  • Comprendre les nouvelles routines beauté de vos cibles
  • Mesurer la perception de votre marque face aux acteurs émergents
  • Évaluer si une extension de gamme est cohérente avec votre image de marque
  • Choisir entre plusieurs directions packaging grâce à un test rapide
  • Suivre l'évolution de votre image sur un marché très concurrentiel

How does Episto conduct your studies?

From questionnaire design to insight delivery, everything is integrated on the platform.

  1. 1

    Framing & questionnaire

    We define your objectives and design your study questionnaire: either independently or with our team of experts. Validation within 24 hours.

  2. 2

    Multi-source recruitment

    All your targets everywhere in the world via social networks or from your own contacts through your customer databases!

  3. 3

    Fieldwork & AI analysis

    Visualization of your collected results in real-time on your project interface with all the necessary features for data analysis and export.

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Why Episto ?

From questionnaire design to insight delivery, everything is integrated on a single platform.

A conversational questionnaire

Engage your respondents with a smooth and natural interview experience, with verbatims up to 3 times longer.

Your studies in just a few days

A completed field in an average of 48 hours, from launch to analysis, without compromising on quality.

Qualitative and quantitative combined

Thanks to AI, combine actionable data and rich insights in a single study.

All your targets accessible

Via social networks or your own databases, reach all types of respondents around the world.

Live results

Your data accessible, translated, and analyzable in real time on the Episto platform.

Expert support

The Episto team is by your side at every step, or independently if you prefer.

All your questions about

Find the answers to your questions here or contact us directly!

A classic collection project is completed in less than a week, from briefing to the availability of results. A need for support on questionnaire drafting and/or analysis can logically extend this timeframe.

Yes : a single platform to design, program, launch, and analyze your quantitative and qualitative studies. All the necessary features are available to you on the Episto platform.

Episto covers over 190 countries through social sampling via social media, which is used worldwide. Multi-country studies are launched and monitored simultaneously from the same platform.

AI is involved at every stage of your studies: generating questionnaires, automatically conducting qualitative interviews, analyzing and coding verbatim responses, and AI Insights assistant to question your results as you would with an expert. These features save our clients entire days of work per project.

Yes, Episto Connect includes a module to distribute your questionnaire directly from the platform to your CRM database, via email or SMS. You can also combine your internal database with social sampling recruitment to reach non-customers.

Episto's social sampling method has undergone rigorous parallel testing by the biggest research institutes (Opinionway, Kantar, Ifop, GfK). The non-compensation of respondents is the number one guarantee against over-reporting biases and professional respondents. Additionally, Episto can implement, in addition to its usual quality controls, other ad hoc controls on your study.

Episto is a French platform whose data is hosted in Europe, in total compliance with GDPR. This is a particularly important point for large brands and institutions that have strict requirements regarding data sovereignty.

Ready to discover Episto solutions?

Reliable, quick, and actionable insights for your next decisions.

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