Articles & content
The Salomon Interview
Meet Nans Girodengo, Innovation Project Manager.
The OpinionWay interview
Meet Charlotte Cahuzac, Deputy Director of the Opinion department at OpinionWay.
Gen Z & Alcohol: Why your consumer insights struggle to decode this generation's new sobriety
Discover the blind spots preventing the beverage industry from anticipating the non-alcoholic shift, along with an analysis of the market's new potential.
10 predictions for market research
Discover how AI will transform studies in the next 3 years.
Webedia - Elephant: The expectations of the French regarding food content
How did Webedia - Elephant decode the new culinary habits of the French through a quantitative study conducted in 8 days with 1,000 respondents?
Gen Z and luxury: what new consumers really desire
Generation Z will represent a major share of the luxury market by 2030. Yet, brands are overlooking a reality that only a thorough qualitative study can capture.
AI-powered research for better insights
Discover how AI transforms every step of your surveys to gather reliable and actionable insights in just a few clicks.
Ifop Opinion: When Bullying Becomes Audible
How Ifop partnered with Episto to survey parents of bullying victims in just 4 days using AI-powered qualitative research?
Insights Trends #2 - Edition 2025
2025 Overview of insights teams: practices, salaries, evolutions, challenges... Everything you need to know about the evolving research function.
Banking & Insurance: How to maximize survey response engagement?
How can you generate public interest in banking and insurance studies that are often perceived as technical or unengaging?
Future of Beauty: understanding the beauty of tomorrow
How can beauty stakeholders today deepen their understanding of consumers and the industry through research and technology?
Does brand commitment impact French food consumption?
Between responsible purchases and massive boycotts, consumers are making ruthless choices: brands must prove they earn their place in the cart.
The 8 best questions from our CSMs to ask AI Insights 🪄
AI Insights, Episto's new AI assistant, analyzes your studies and answers your questions with optimized prompts to compare, segment, and structure your results.
7 effective formats to share your insights
Discover 7 ways to share and enhance your insights, from analysis reports to workshops, to turn data into action and maximize their impact.
Découvrez l'assiette des français
Discover the insights from the Episto & NellyRodi study decoding the factors that shape French food choices, conducted with 1,000 respondents.
What is the Net Promoter Score (NPS)?
The Net Promoter Score (NPS) measures customer loyalty. Discover how to use it effectively and enrich it to obtain more precise and actionable insights.
Catchment area studies: maximize insights into your local market
Everything you need to know about catchment area studies with Episto, and how to deeply understand your target audience at every physical location.
Insights Trends 2024
The first edition of Insights Trends: Our benchmark report dedicated to insights professionals!
Transportation stakeholders: Deepen your passenger insights
Episto and the transport sector: use cases and details on the targeting methodology.
Social media usage worldwide: time spent by country in 2024
ElectronicsHub reveals global digital habits in 2024, focusing on the time spent on social media and the stark differences observed between countries.
How can generative AI optimize your daily workflow?
AI is revolutionizing market research! Discover how it drives productivity and frees up your schedule by eliminating time-consuming, low-value tasks.
Gen Z and the beauty universe
Discover the full findings of our multi-country study on Gen Z's relationship with beauty, conducted in partnership with consumer trends and foresight agency NellyRodi.