Future of Beauty: understanding the beauty of tomorrow
How can beauty stakeholders today deepen their understanding of consumers and the industry through research and technology?
In a world where beauty reinvents itself every day, how to stay in tune with consumers with diverse inspirations and new demands?
Episto invites you to dive into case studies that are as diverse as they are enriching to discover ways to explore the industry's evolutionsbeauty & personal careand anticipate tomorrow's needs of your targets.
On the agenda:
🔭 how AI enables a deep understanding of an emerging trend: the latest studyNellyRodi x Episto on the perception of longevity and skin health among under-30s in France;
🧮 how to quantify new usages among your targets: with the study forL'Occitane in France and Japan on shampooing habits, as well as the one withNellyRodi on Gen Z worldwide;
🧠 and finally, how to finely assess the impact of actions: with the case ofEstée Lauder and the brand awareness study of its Too Faced brand orJCDecaux which measured with us the impact of its advertising campaign forClarins.
Get ahead and contribute to better business decisions with more precise and authentic insights to guide your strategy.
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