Future of Beauty: understanding the beauty of tomorrow

In a market that reinvents itself daily, how can brands stay in sync with consumers driven by highly diverse inspirations and shifting demands?

Episto invites you to explore actionable case studies across the beauty and personal care landscape to help you anticipate tomorrow's consumer needs.

Inside this industry report, you will discover:

🔭 how AI enables a deep understanding of an emerging trend: the latest study NellyRodi x Episto on the perception of longevity and skin health among under-30s in France;

🧮 how to quantify new usages among your targets: with the study forL'Occitane in France and Japan on shampooing habits, as well as the one withNellyRodi on Gen Z worldwide;

🧠 and finally, how to finely assess the impact of actions: with the case of Estée Lauder and the brand awareness study of its Too Faced brand or JCDecaux which measured with us the impact of its advertising campaign for Clarins.

Get ahead and contribute to better business decisions with more precise and authentic insights to guide your strategy.

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