Impact Focus - Webedia - Elephant

The French have specific expectations about the food content they consume daily, but what exactly are they, and through which channels?

Episto invites you to discover how Webedia - Elephant conducted a quantitative study with 1,000 French respondents to deeply explore their behaviors, format preferences, and expectations toward brands and personalities in the food sector.

Through a quantitative methodology, Episto enabled Webedia - Elephant to gather insights and nuanced perceptions in 8 days.

Discover in particular:

• 🍽️ The most anticipated content : recipes, tips, behind-the-scenes… what the French truly expect from food content.
• 📱 The preferred consumption channels : why social media is becoming the essential battleground for culinary strategies.
• 👨‍🍳 The profiles that embody this content : chefs, specialized food creators, lifestyle influencers… who truly inspires trust across generations.
• 🤝 The activation levers for brands : collaborations, events, influence, the formats that most appeal to consumers.

Whether you are a brand, agency, or player in the food sector, this study will give you the keys to understand what the French really expect and how to respond to that.

Download the content for free!