Can you recruit on specific eating behaviors?

Yes — Episto qualifies on purchase frequency, diets (flexi, veggie, vegan, gluten-free), frequented stores, and consumed brands.

Can we do a home use test (HUT)?

Yes — Episto coordinates the sending of samples and the collection of evaluation after real use at home.

What indicators to validate a food launch?

Appetite, purchase intention, expected frequency, psychological pricing, fit with the brand: key KPIs are integrated as standard.

Can you test a packaging against the competition?

Yes — shelf visibility test, attractiveness test, comparison with competing references on the shelf.

Does an Episto study replace consumer panels like IRI?

No — Episto is complementary: we measure expectations, intent, and feelings, while panels measure actual sales.

Agri-food

Put the consumer at the heart of every product decision

Every product decision must be based on solid data. Taste, packaging, consumption occasion, price elasticity: measure the appetite of your targets in 48 hours with Episto.

Launch your agri-food study

48hfieldwork completed on average

+300agri-food studies conducted

B2C and B2B across all your targets

30+sectors addressed

The challenges of the sector agri-food

In the food industry, each launch and every reformulation involves substantial investments. Insights teams must quickly arbitrate between multiple product hypotheses while keeping track of their consumers' evolving expectations.

Taste & recipe

Validate taste appetite and promise before any industrial investment.

Packaging & shelf

Identify the packaging that triggers purchase and shelf visibility.

Occasion & price elasticity

Understand when, with whom, and at what price your consumers are ready to buy.

In what cases to launch a study in the sector agri-food?

Tester l'appétence pour une nouvelle recette ou reformulation
Évaluer le potentiel d'une extension de gamme sur un nouveau segment
Choisir le packaging qui déclenche le mieux l'achat en rayon
Mesurer l'impact d'une campagne sur la notoriété et la préférence de marque
Comprendre les nouveaux critères de choix alimentaires de vos acheteurs
Identifier les freins à l'achat d'un produit innovant

How does Episto conduct your studies?

From questionnaire design to insight delivery, everything is integrated on the platform.

1
Framing & questionnaire
We define your objectives and design your study questionnaire: either independently or with our team of experts. Validation within 24 hours.
2
Multi-source recruitment
All your targets everywhere in the world via social networks or from your own contacts through your customer databases!
3
Fieldwork & AI analysis
Visualization of your collected results in real-time on your project interface with all the necessary features for data analysis and export.

Launch my study

Why Episto ?

From questionnaire design to insight delivery, everything is integrated on a single platform.

A conversational questionnaire

Engage your respondents with a smooth and natural interview experience, with verbatims up to 3 times longer.

Your studies in a few days

A field completed in an average of 48 hours, from launch to analysis, without compromising on quality.

Qualitative and quantitative combined

Thanks to AI, combine actionable data and rich insights in a single study.

All your targets accessible

Through social networks or your own databases, reach all types of respondents around the world.

Live results

Your data accessible, translated, and analyzable in real-time on the Episto platform.

Expert support

The Episto team is by your side at every step, or independently if you prefer.

They accelerate in agri-food with Episto

Types of studies

4 results

U&A studiesFood and beverage

Analyzing consumer satisfaction of new Ferrero frozen products

Understanding consumer expectations and identifying the strengths and areas for improvement of Nutella frozen products.

En savoir plus →

Concept testFood and beverage

Measure the appeal of a new playful St Mamet compote concept

Test the "Incognipot" concept in preparation for the launch targeting school catering and adolescents in France.

En savoir plus →

Brand awareness studyFood and beverage

Track the image of PepsiCo's Rockstar energy drink brand among its consumers

Track the evolution of brand awareness and image for drinks.

En savoir plus →

SatisfactionFood and beverage

Evaluate the reception of a new packaging launched by Alma

Understand consumption practices, measure satisfaction, and collect consumer feedback regarding a new bottle cap.

En savoir plus →

All your questions about

Find the answers to your questions here or contact us directly!

A classic collection project is completed in less than a week, from briefing to the availability of results. A need for support on questionnaire drafting and/or analysis can logically extend this timeframe.

Yes : a single platform to design, program, launch, and analyze your quantitative and qualitative studies. All the necessary features are available to you on the Episto platform.

Episto covers over 190 countries through social sampling via social media, which is used worldwide. Multi-country studies are launched and monitored simultaneously from the same platform.

AI is involved at every stage of your studies: generating questionnaires, automatically conducting qualitative interviews, analyzing and coding verbatim responses, and AI Insights assistant to question your results as you would with an expert. These features save our clients entire days of work per project.

Yes, Episto Connect includes a module to distribute your questionnaire directly from the platform to your CRM database, via email or SMS. You can also combine your internal database with social sampling recruitment to reach non-customers.

Episto's social sampling method has undergone rigorous parallel testing by the biggest research institutes (Opinionway, Kantar, Ifop, GfK). The non-compensation of respondents is the number one guarantee against over-reporting biases and professional respondents. Additionally, Episto can implement, in addition to its usual quality controls, other ad hoc controls on your study.

Episto is a French platform whose data is hosted in Europe, in total compliance with GDPR. This is a particularly important point for large brands and institutions that have strict requirements regarding data sovereignty.