Analyzing consumer satisfaction of new Ferrero frozen products

Objective

To understand consumer expectations and identify the strengths and areas for improvement of frozen products.

Target

Consumers of new Ferrero frozen products.

Need

To gather information on purchasing and consumption habits of frozen bakery and pastry products, with a particular focus on products containing Nutella.

Methodology:

• Target : 300 consumers of new Ferrero frozen products (muffin, croissant, pancake)
• Geographical scope: France
• Field duration: 4 days
• Recruitment: Social media
• Survey methodology: Quantitative study

The study

This study aims to gather information on the purchasing and consumption habits of frozen bakery and pastry products, with a particular focus on products containing Nutella. It explores purchasing frequency, consumer preferences, their satisfaction with the products, and their perception of value for money. The goal is to better understand consumer expectations and identify the strengths and areas for improvement of frozen products.

Customer testimonial

“This study allowed us to gain initial feedback on the appreciation of our products by consumers who actually purchased the product, without any particular incentive. They were able to prepare it freely, which also confirmed the clarity of our preparation instructions for each product. It thus provided us with a quick overview of consumer feedback. We were able to answer many questions regarding purchase motivations, preparation, satisfaction, and repurchase intention. The feedback in French was clear and complete.”‍

Camille Violette - Innovation & Industrial Category Specialist at Ferrero

Purpose

The results of this study allowed Ferrero to obtain a concrete and reliable vision of consumers’ experience with its products. Rich and actionable insights to guide the decisions of the marketing and product teams of the group.