Measure the appeal of a new playful St Mamet compote concept

St Mamet interviewed 600 people to test the concept "Incognipot" with a view to launching it for school catering and adolescents.

Customer need

St Mamet wanted to test its new playful concept of applesauces named "Incognipot". The brand needed to survey both parents and adolescents in France to measure the attractiveness of the concept, evaluate its viability in the school catering market, and identify the best promotion avenues.

Methodology

• Target: 600 people (equally distributed between 300 parents of children aged 6 to 18 years and 300 minors aged 15 to 18 years)
• Geographic scope: France
• Field duration: 4 days
• Recruitment: Social media
• Survey methodology: Quantitative study

Findings from the study

• Precise feedback directly measuring the attractiveness of the new concept "Incognipot" among parents and children.
• Identification of valuable insights highlighting concrete promotion avenues among partner canteens.
• Optimal execution speed with data collection fully completed in just 4 days.
• Observation of an excellent level of engagement from both target profiles throughout the conversational questionnaire.

Purpose

This study provides St Mamet with reliable indicators and direct field feedback to validate the potential of its "Incognipot" concept. By relying on the intersecting expectations of parents and teenagers, the brand can adjust its offering and manage its launch in school catering more strategically and insightfully.