★★★★★
Given our tight timing and urgent need for data, the teams were extremely responsive. A wonderful collaboration, data collected in record time and a team attentive to its client's needs!
Adeline Sampaio
Bjorg
Your AI-powered qualitative research, at scale
Conduct in-depth qualitative interviews with dozens of respondents in just a few days without a moderator, without logistics, and most importantly, without compromising on the richness of insights.
1,5
field days on average
+50
respondents for your qual studies
only 1
platform to centralize and analyze everything
How to launch a qualitative study led by AI?
- 1
Brief the AI in a few clicks
Provide the context of your study, your research objectives, and tone instructions (formal address, tone to adopt…). The AI automatically generates the interview guide.
episto.fr
- 2
The AI conducts each interview
Respondents engage in a natural conversation on mobile, either written or spoken. The AI adjusts its prompts in real-time based on responses.
- 3
Analyze with AI
Access the Interviews page and find all profiles with a summary, the Key Highlights of the interview, striking verbatims, automatic recodes, profile filtering options… And thanks to AI Insights, query your results for assisted and reliable analysis.
episto.fr
For which use cases ?
- Uncovering the motivations behind visiting a place
- Exploring how a target audience relates to a sensitive or taboo topic
- Understanding the rituals and usage habits around a product
- Exploring the symbolic associations with your brand
- Investigating the barriers to adopting a new behavior or service
- Capturing the lived experience of a customer at a key moment
- Understanding how a professional target relates to a business challenge
They trust us…
★★★★★ NPS Score of 60
★★★★★
We were very satisfied with this partnership: the support and follow-up of the project as well as the richness of the data with insights aligned to what we observed in other ad hoc analyses. A successful experience that we plan to reproduce!
Shirley Herbaut
FNAC DARTY
★★★★★
The solution is easy to use, reliable, and very relevant. The results obtained were clear, actionable, and especially accompanied by rich and precise verbatims, which provided real analytical depth.
Anna Walchli
KLEPIERRE
★★★★★
Episto stood out for its intuitiveness and its various features perfectly meeting our needs with a considerable time saving, allowing us to carry out more studies simultaneously. Data visualization is clear, and the support from the team is a real asset!
Haitam Benabbou
ACCOR
★★★★★
It's a new string to our bow: on one hand, we have an incredible time saving in data collection, and on the other hand, a truly enhanced conversation. We can conduct qualitative research on 100 people with an astonishing richness of verbatims.
Judith Roucairol
L'OREAL
★★★★★
Using Episto's Ask Quali solution allowed us to change scale by combining the depth of interviews with speed of execution. On such a sensitive topic as school harassment, the discourse was freed and the analysis was enriched.
François Legrand
IFOP
★★★★★
Given our tight timing and urgent need for data, the teams were extremely responsive. A wonderful collaboration, data collected in record time and a team attentive to its client's needs!
Adeline Sampaio
Bjorg
★★★★★
We were very satisfied with this partnership: the support and follow-up of the project as well as the richness of the data with insights aligned to what we observed in other ad hoc analyses. A successful experience that we plan to reproduce!
Shirley Herbaut
FNAC DARTY
★★★★★
The solution is easy to use, reliable, and very relevant. The results obtained were clear, actionable, and especially accompanied by rich and precise verbatims, which provided real analytical depth.
Anna Walchli
KLEPIERRE
★★★★★
Episto stood out for its intuitiveness and its various features perfectly meeting our needs with a considerable time saving, allowing us to carry out more studies simultaneously. Data visualization is clear, and the support from the team is a real asset!
Haitam Benabbou
ACCOR
★★★★★
It's a new string to our bow: on one hand, we have an incredible time saving in data collection, and on the other hand, a truly enhanced conversation. We can conduct qualitative research on 100 people with an astonishing richness of verbatims.
Judith Roucairol
L'OREAL
★★★★★
Using Episto's Ask Quali solution allowed us to change scale by combining the depth of interviews with speed of execution. On such a sensitive topic as school harassment, the discourse was freed and the analysis was enriched.
François Legrand
IFOP
Test the Ask Quali experience
Build your qualitative questionnaire in minutes with AI directly online and for free.
Put yourself in your respondents' shoes and discover how AI conducts personalized qualitative interviews, like a real conversation!
Ready to discover Episto's solutions?
Reliable, quick, and actionable insights for your next decisions.
Your questions, our answers
The AI adapts its questions in real time based on what the respondent just said: it reformulates, prompts on a vague point, digs into a contradiction, or deepens an expressed emotion. You set the objectives and the tone in advance, the AI constructs the interview guide and conducts each conversation uniquely.
The configuration consists of three fields: the context of your study (who, what, why), your research objectives (the key questions the study must answer), and the interview instructions (tone, formality, brand-specific vocabulary). The AI then automatically generates the interview guide.
This is precisely the role of the "interview instructions": you can ask the AI to use formal address, utilize your brand's vocabulary, adopt a formal or casual tone, or avoid certain terms. This is particularly used by premium brands and luxury houses that have specific communication codes.
A classic focus group gathers 8 to 10 people in person for 2 hours: it's rich but slow, expensive, and prone to group biases. AI Chat conducts individual interviews with 50 to 100 respondents in 1 to 2 days, without a human moderator, achieving comparable depth and greater richness of verbatims since each respondent expresses themselves without influence from others.
Qualitative results are displayed on the Interviews page: a summary table of all conversations, with each including an individual profile of the respondent, the Key Highlights generated by the AI, notable verbatims, and access to the full conversation. Filters and automatic recodes allow analysis by subgroup in a few seconds.