Evaluate the reception of a new packaging launched by Alma

ALMA surveyed 1,000 respondents to analyze the launch of new packaging by a consumer goods brand.

Customer need

ALMA aimed to precisely analyze consumer satisfaction regarding a new bottle cap system. The objective of the study was to understand the associated consumption habits, measure overall satisfaction, and collect direct feedback from users about this packaging innovation.

Methodology

• Target: 1,000 respondents (nat.rep)
• Geographic scope: France
• Field duration: 3 days
• Recruitment: Social media
• Survey methodology: Quantitative study

Key study findings

• Authentic insights providing the first estimates of consumer perceptions related to this innovation.
• Precise feedback collected from a nationally representative target, particularly engaged on consumption usage and innovation themes.
• Very quick results, with all data being obtained in just 3 days of fieldwork.
• Excellent engagement with 92% of respondents stating they are satisfied with the survey experience.

Purpose

This satisfaction study allows ALMA to validate the perception and adoption of the new cap system among consumers. By leveraging these quick and representative insights, the company has the essential indicators to assess the success of the launch of its new packaging and adjust its industrial or marketing strategy based on feedback from the general public.