Insights to guide innovation at Salomon

Skiers and parents: quantitative & qualitative studies at the service of product development

Because successful innovation never relies on intuition, discover how Salomon has reinvented its research methods to capture the reality of the field with Episto.

We will decode how Salomon uses different methodologies (social sampling or AI-driven qualitative research) to gather ultra-precise insights, whether from passionate skiers or parents concerned about their children's safety.

On the agenda for this webinar:

• How social sampling allows us to reach ultra-specific targets, with a quantitative case study on the skier target.
• Discover the power of AI to conduct in-depth interviews at scale, with a qualitative case study on parents of child skiers.
• Advice on how and when to prioritize quantitative or qualitative?
• The Business impact of this data and how it has concretely guided product development and future outcomes at Salomon.
• AI at the service of insight: How to integrate artificial intelligence throughout your research process to gain efficiency and relevance.