From conversation to insight with AI: the case of L'Oréal

AI is already profoundly transforming the way insight teams design, collect, and analyze their data. But how can it concretely open new perspectives for market research?

Episto invites you to discover how its technology has enabled L’Oréal to capture the voice of American consumers and derive deep, actionable insights.

During this webinar, Judith Roucairol (Director of Consumer Evaluation @L’Oréal) will share her experience using “AI Chat,” which she considers "a new string to her bow" for:

• Insights collected through an augmented conversation 🪄
• Significant time savings ⏱
• A granularity of information that is actionable and reusable 🔍

The AI Chat technology combines the richness of qualitative insights with the robustness of quantitative data by allowing the AI to conduct interviews based on your objectives.