Large-scale qualitative studies thanks to AI - The Accor case

Measure customer satisfaction, test concepts, understand brand perception, explore a new trend…

These are all use cases for which you often have to choose between response volume and insight granularity.

⚡️ Today, AI allows for the combination of speed, breadth, and simplicity of quantitative methods with the depth of qualitative ones. ⚡️

More concretely: from a simple prompt, it is possible to brief the AI to lead qualitative exchanges with dozens or even hundreds of respondents!

Discover how AI is opening new perspectives in market research with:

• AI Chat: The new technology for large-scale qualitative studies.
• The Accor Case: How Accor deepened its understanding of the experience and perception of its Greet customers with AI Chat.
• Other use cases that perfectly lend themselves to this new survey methodology.