Catchment Area Studies: Optimize insights into your local market

For all businesses with a local footprint, it is essential to precisely evaluate the potential of a catchment area. To achieve this, a deep knowledge and understanding of local consumers are key.

However, the fluid and hyper-local nature of these audiences often requires expensive and time-consuming survey methodologies.

In this report, discover how retail and real estate leaders leverage Episto’s targeting technology to better understand their audiences and answer critical tactical and strategic questions at a local level.

Explore 4 catchment area case studies addressing distinct challenges:

• How Decathlon adapted the offering of its location in Liège to attract a younger demographic,
• How Auchan continuously refines its daily understanding of consumers across its multiple catchment areas,
• How Apsys anticipated the commercial appeal of a new shopping center in Paris,
• How Lagardère mapped out precise consumer personas for Relay stores in train stations.