Catchment area studies: Optimize your understanding of your local targets
Everything you need to know about catchment area studies with Episto and how to better understand your targets at your locations.
For all businesses concerned with local issues, it is essential to know precisely the relevance of a catchment area. To do this, knowledge and understanding of the concerned consumers are key.
However, the volatile and hyper-local nature of these targets often requires expensive and time-consuming survey methodologies.
In this file, discover how, thanks to Episto and its targeting technology, these companies can today better understand their targets and get answers to the strategic and more tactical questions they are asking at a local level.
Find 4 case studies of catchment areas with varied issues:
- how Decathlon was able to adapt the offering of its location in Liège to attract a younger target,
- how Auchan daily refines the understanding of consumers in its multiple catchment areas,
- how Apsys was able to anticipate the attractiveness of a new shopping center in Paris,
- or Lagardère was able to qualify the persona of Relay stations in train stations...
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