Transportation stakeholders: Deepen your passenger insights

Urban and intercity transport operators must address the daily challenges of understanding and satisfying their passengers.

While equipped with dedicated customer insight teams, these companies face distinct research barriers: the fluid, hyper-local nature of their passengers (and non-users), historically low engagement with transit survey topics, and costly, time-consuming traditional methodologies.

Leveraging Episto’s advanced targeting technology, operators of metro, bus, tram, train, and coach networks can now seamlessly reach their precise target audiences. This allows them to secure actionable answers to critical strategic and tactical questions, all on a local scale.

Discover in this file:

• How Keolis assessed the relevance of the Twisto urban transport network in Caen from the perspective of its riders;
• How SNCF Gares & Connexions successfully guided the redevelopment of Gare de Lyon by gathering feedback from local residents and commuters using a highly specific station exit;
• How Kisio gained a deeper understanding of mobility dynamics in Nouvelle-Aquitaine to optimize the regional network;
• How SNCF Retail & Connexions surveyed visitors across 7 major French train stations to pinpoint their retail and shopping needs;
• And the details behind our precision targeting methodology via social media networks.

Download the file!