Articles & content
7 effective ways to share your insights
An overview of insight delivery formats with our best tips on how to design them!
Insights from 2023
A collection of insights that caught our attention this year
How to avoid biases in your questionnaires?
A well-constructed questionnaire is one that will allow you to collect the most authentic, reliable, and close-to-reality responses from your respondents.
Hard discount, the new choice of the French
Discover all the results of our study on the French and hard discount in 2023.
Optimize your marketing studies with ChatGPT!
How ChatGPT can save you time and increase efficiency in designing and analyzing your marketing studies?
Why do social media studies allow for the collection of authentic responses?
Let’s take a closer look at the reasons that give this methodology the power to gather quality insights...
How do studies on social networks work?
We'll explain why they are a real revolution for the research sector and how this method works.
White Paper - Reinventing the Insights Function
Discover how to place insights teams at the heart of organizational strategy through 11 interviews with market research experts who shared their visions and advice with us.
What to do when lacking Consos KPIs?
Datalift used Episto technology to capture consumption practices in "out of home" distribution channels.
The concept test, the study to make the best decision
This type of study allows you to ensure the success of your ideas. But what does it consist of and how can you take advantage of it?
Questioning your community: benefits and limits
Social media fan base, brand community, customer base ... What are the advantages and limitations of these methods?
7 tips for a successful questionnaire
Discover our best practices to engage respondents and collect their authentic responses.
Major consumer brands: 5 questions to ask your consumers
Discover the 5 essential questions to ask your consumers and the studies best suited to understand their needs and guide your marketing decisions.
6 types of marketing studies to know
Discover the six major types of studies, their objectives, and the indicators measured. Download our educational guide!
Retrospective
What the French think: 16 figures to shine during the holidays.
Choosing the right methodology
The social media revolution is transforming marketing studies. Discover when to use them, for what objectives, and what criteria to consider for successful surveys.
Quick commerce
Find our infographic on our study about quick commerce in Paris.
White Paper - Social Media Studies, the new insights revolution
Everything you need to know about social media studies! Download our White Paper.
World Cup in Qatar
"We must put the controversy aside and give way to the game": is the opinion expressed by Zinedine Zidane on the World Cup in Qatar shared by the French?
The World Cup in Qatar
Find our infographic on our study about the 2022 FIFA World Cup in Qatar.
Report - Generation Z: Inside the Minds of These New Consumers
Explore Generation Z and their consumption habits by downloading our new in-depth report!
Quick commerce in Paris
Episto surveyed over 1,000 Parisians to analyze their usage and perceptions of these new services, and to evaluate their long-term development potential.
The French and startups
Find our infographic on our study about the French and startups.
The French and startups
With the arrival of Exotec, France reaches its goal of 25 unicorns three years ahead of schedule. But do the French really feel concerned about this issue?