French people and startups

In September 2019, Emmanuel Macron announced a goal of achieving 25 French unicorns by 2025. This ambition was reached three years ahead of schedule with the arrival of Exotec in the highly exclusive ranks of the startup elite. While the President has made this a cornerstone of his term, how connected do the French feel to this subject? What is their perception of startups and their impact on society? To find out, Episto, a specialist in social media studies, surveyed 1,000 French people on four key topics: image, usage, employment, and investment.

What you will find in this report:

• French public knowledge and perception of startups
• The most well-known and widely used startups
• A focus on young people
• The attractiveness of startups for employment and investment

Methodology:

Representative sample of the French population based on the quota method: 1,000 respondents.

Study dates: February 16–20, 2022.

Source of respondents: Facebook and Instagram.