Hard-Discount: the new preference for French consumers

In 2022, the growth of sales from discounters was 12% in France*.

What about the perception and habits of French people? Has hard-discount established itself sustainably in their routines? Has its image evolved in the minds of consumers?

Episto conducted a study with more than 800 respondents, both customers and non-customers of hard-discount, to analyze this trend:

• 40% of French people visit a hard-discount store at least once a month.
• 33% of hard-discount customers go there more often than before 2022.
• 81% of them buy national brands there.

Download the report to discover all the results of the study:

• The profile of hard-discount customers (level of resources, place of residence, etc.).
• Their uses and habits (categories of products purchased, frequency of purchases, etc.).
• The evolution of this trend.
• The perception of hard-discount by customers and non-customers (product quality, store experience, price, etc.).

*Source: Xerfi