Hard discount, the new choice of the French

In 2022, the growth of sales from discounters was 12% in France*.

What about the perception and usage of the French people? Has hard-discount established itself sustainably in their habits? Has its image evolved in the minds of consumers?

Episto conducted a study with more than 800 respondents, both clients and non-clients of hard-discount to better analyze this trend:

• 40% of the French visit a hard-discount store at least once a month
• 33% of hard-discount clients go there more often than before 2022
• 81% of them buy national brands there

Download the report to discover all the results of the study:

• The profile of hard-discount clients (level of resources, place of residence, etc.)
• Their uses and habits (categories of products purchased, frequency of purchases, etc.)
• The evolution of this trend
• The perception of hard discount by customers and non-customers (product quality, store experience, price, etc.)

*Source: Xerfi

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