Retrospective
What the French think: 16 figures to shine during the holidays.
By Episto1 min read


Study methodology
Representative sample of the French population according to the quota method: 1016 respondents.
Study dates: from June 30 to July 1, 2022.
Source of respondents: Facebook and Instagram.
Read next

Articles
Gen Z & Alcohol: Why your consumer insights struggle to decode this generation's new sobriety
Discover the blind spots preventing the beverage industry from anticipating the non-alcoholic shift, along with an analysis of the market's new potential.

Articles
Gen Z and luxury: what new consumers really desire
Generation Z will represent a dominant share of the luxury market by 2030. Yet, brands are missing out on a reality that only a thorough qualitative study can capture.