Retrospective
What the French think: 16 figures to shine during the holidays.
By Episto1 min read


Study methodology
Sample size: Representative sample of 1,016 respondents from the French population, using the quota method.
Fieldwork dates: June 30 to July 1, 2022.
Sourcing: Respondents recruited via Facebook and Instagram.
Read next

Articles
Gen Z & Alcohol: Why your consumer insights struggle to decode this generation's new sobriety
Discover the blind spots preventing the beverage industry from anticipating the non-alcoholic shift, along with an analysis of the market's new potential.

Articles
Gen Z and luxury: what new consumers really desire
Generation Z will represent a major share of the luxury market by 2030. Yet, brands are overlooking a reality that only a thorough qualitative study can capture.