Quick commerce

Quick commerce (express grocery delivery, in under 30 minutes) burst onto the scene in Paris in early 2021. Since then, massive advertising and promotional campaigns have followed, along with twists within the sector: the acquisition of Cajoo by Flink, restructuring and layoffs at Gorillas, and the closure of Kol and Yango Deli, etc. Meal delivery players have also diversified to invest in this new niche (Frichti, UberEats, Deliveroo).

To measure the scale of the phenomenon and its long-term potential, Episto, a specialist in social media studies, surveyed over 1000 Parisians to understand their opinions and usage of these new services.

What you will find here:

• The share of users
• The motivations for using them
• The selection criteria
• Focus on the youth
• User satisfaction
• Parisians’ opinion on these new usages

Study methodology:

Representative sample of the Parisian population according to the quota method: 1028 respondents.

Study dates: from May 10 to May 17, 2022.

Source of respondents: Facebook and Instagram.