Insights from 2023

‍#1 Influence and Networks📱

💡 Influencer image, social media impact, and purchases of sponsored products... where do we stand in 2023?

👎 70% of French people have a negative image of influencers -Harris Interactive

🩺 34% of Millennials believe that social media has negative effects on their mental health -Kantar Media

🛍️ but 73% of users have already bought a product after seeing a partnership on social media -Reech

#2 Intelligence artificielle🤖

💡 How to summarize 2023 without talking about AI? Discover 2 surprising figures...

🤫 68% of French people who use AI for their work hide it from their superiors -Ifop/Talan

☠️ 10% is the probability of human extinction due to poor AI control according to a survey conducted by AI impacts with 738 specialized researchers -AI impacts

#3 Tech & inclusivité 👩💻

💡 Women in tech: where do we stand in 2023?

👩 Only 22% of startups created in 2022 in France have at least one woman among their founders -Sista & BCG

💰 17% of the funds raised go to founding teams that include at least one woman -Sista & BCG

💼 17% of tech jobs in France are held by women -Global Contact‍

#4 Couple 3.0 💞

💡 Loyalty, trust, couple life... What do the French think in 2023?

💋 30% of the French say that the ideal couple life involves infidelity: 15% with their partner's consent, 15% without the other knowing - Jean Jaurès Foundation

🔍 40% of the French have snooped (spied on their partner's phone) - Ifop

#5 Nouvelles consommations 🛒

💡 The transition to more sustainable consumption habits has already begun...

👗 63% of the French say they have reduced their fashion purchases in 2023 - OpinionWay

🥩 57% say they have decreased their meat consumption in recent years (+9 points in 2023) - Harris Interactive

#6 Amour en ligne 🌹

💡 What future for dating apps? Not so bright, apparently...

📱 79% of American students say they do not use a dating app - Axios/Generation Lab

💍 After 3 years of marriage, couples who met online are 6 times more likely to divorce (12%) - British Marriage Foundation

#7 Conscience écolo ♻️

💡 The French aim for more responsible behaviors: reality or illusion?

✈️ 41% of the French are willing to fly only 4 times in their life - CSA

⭐ 73% of the French believe their consumption is below the national average - Ademe

#8 Visions de la famille 🏠

💡 How are the French doing in 2023 regarding family planning? Children, couples, pets: here are the figures that caught our attention!

🍼 15% of the French do not want children - Fondation Jean Jaurès

🏘️ 16% believe that the ideal situation for a couple is to be in a relationship without living together - Fondation Jean Jaurès

🐈 68% of the French consider their pets as members of the family - IPSOS

#9 Entreprise & engagement 👔

💡 Societal commitments, environmental issues, inclusion... what do the French expect from companies today?

🦸 95% of the French expect companies to take the initiative in addressing societal issues - Ifop

♻️ 52% believe that they should prioritize environmental commitments - Ifop

🪧 70% of the French expect brands to be inclusive and demonstrate diversity in their advertising - Kantar Insights/The Good Company

#10 Confiance & information 🗞️

💡 Scientists, laboratories, media: who do the French still trust?

👨🔬 51% of the French think that scientists don’t really know what they are talking about when discussing environmental issues - IPSOS

🧪 79% say they have more trust in research conducted by a public laboratory than by a private laboratory - Harris Interactive/CNRS

📺 82% of the French believe that the information disseminated by traditional media is 'controlled' and influenced by the large financial groups that own them - Harris Interactive

#11 Croyances 🔮

💡 Discover two figures that struck us in 2023 regarding French beliefs!

⛪ 32% of the French believe in reincarnation - Ifop

🌎 11% of the French believe it is possible that the Earth is actually flat - Ifop

#12 Tourisme 🧳

💡 Last summer: how many French planned to go on vacation in the current economic context? And how many preferred to stay in France?

🇫🇷 88% of French vacationers opted for domestic destinations in summer 2023 - Atout France

‍😔 and 40% of the French had not planned to go on vacation last summer - CSA

#13 Business and environment 🌳

💡 Young people's expectations towards companies are increasing: especially regarding ecology!

🍀 More than 8 out of 10 young people consider it important to have a job that is respectful of the environment and beneficial to society

🙅 70% say they could refrain from applying to a company that does not sufficiently take environmental issues into account - Toluna-Harris Interactive

#14 Sport 🏄

💡 The sports figures of 2023 that amazed us 🤯

🔥 44% of Parisians now believe that the hosting of the JOP is a bad thing - Odoxa

⛹️ 62% of French people consume women's sports content in the media - Arcom

🛋️ 45% of French people never do sports or physical exercise - Eurobarometer European Commission

#15 Illusion & fantasmes 💭

💡 Humor, glory, and beauty... These figures will surprise you!

🤣 73% of French people find themselves funny - YouGov

💰 49% of French people choose wealth when asked if they prefer to be rich, beautiful, or intelligent (46% intelligence, and 5% beauty) - Ifop