Articles & content
The 6 Commandments of New Luxury
The lessons from our qualitative-quantitative study on what Gen Z expects from luxury brands in 2026...
The 7 truths about Gen Z & alcohol
Discover the 7 truths that challenge preconceived ideas and redefine the codes of beverage brands. An exclusive qualitative-quantitative survey conducted and analyzed by Episto AI.
Ifop Opinion: When school bullying becomes audible
How did Ifop manage to survey parents of bullying victims in just 4 days using qualitative research powered by AI?
Insights Trends #2 - Edition 2025
2025 Overview of insights teams: practices, salaries, evolutions, challenges... Everything you need to know about the evolving research function.
Banking & Insurance: How to multiply engagement in responses?
How to generate public interest for banking and insurance studies often perceived as technical or unengaging?
Future of Beauty: understanding the beauty of tomorrow
How can beauty stakeholders today deepen their understanding of consumers and the industry through research and technology?
The plates of the French
Discover the results of the Episto & NellyRodi study on what influences the plates of the French conducted in 2024 with 1,000 respondents.
Catchment area studies: Optimize your understanding of your local targets
Everything you need to know about catchment area studies with Episto and how to better understand your targets at your locations.
Insights Trends 2024
The first edition of Insights Trends: our barometer dedicated to insights professionals!
Transportation stakeholders: enhance your user knowledge
Episto and the transport sector: use cases and details on the targeting methodology.
Gen Z and the beauty universe
Discover all the results of our multi-country study on Gen Z and the world of beauty (in partnership with NellyRodi).
7 effective ways to share your insights
An overview of insight delivery formats with our best tips on how to design them!
Hard discount, the new choice of the French
Discover all the results of our study on the French and hard discount in 2023.
Optimize your marketing studies with ChatGPT!
How ChatGPT can save you time and increase efficiency in designing and analyzing your marketing studies?
White Paper - Reinventing the Insights Function
Discover how to place insights teams at the heart of organizational strategy through 11 interviews with market research experts who shared their visions and advice with us.
6 types of marketing studies to know
Discover the six major types of studies, their objectives, and the indicators measured. Download our educational guide!
Quick commerce
Find our infographic on our study about quick commerce in Paris.
White Paper - Social Media Studies, the new insights revolution
Everything you need to know about social media studies! Download our White Paper.
The World Cup in Qatar
Find our infographic on our study about the 2022 FIFA World Cup in Qatar.
Report - Generation Z: Inside the Minds of These New Consumers
Explore Generation Z and their consumption habits by downloading our new in-depth report!
The French and startups
Find our infographic on our study about the French and startups.
The Metaverse
Discover our infographic about our study on the Metaverse.