The Metaverse

As a potential escape from an anxiety-inducing reality, the Metaverse has recently emerged and quickly become a major topic in media and public discourse. Now a significant business issue, brands have begun exploring this space, despite uncertainties regarding the long-term opportunities and risks involved. Episto surveyed the French public to gauge their perspectives on the emergence of this new dimension.

What you will find in this report:

• Public opinion in France
• Perception of the Metaverse
• A focus on younger generations
• Potential use cases and applications

Methodology:

Representative sample of the French population based on the quota method: 1,000 respondents.

Study dates: January 10-14, 2022.

Source of respondents: Facebook and Instagram.