The Metaverse

As a way out of an anxiety-inducing reality, the Metaverse has recently emerged and quickly become a hot topic in the media and discussions. A true business issue, brands have also seized this ground without really knowing what opportunities or dangers it will pose in the long term. Episto wanted to know the opinion of the French regarding the emergence of this new dimension...

What you will find there:

• The opinion of the French
• The perception of the Metaverse
• A focus on young people
• Ideas for use and application

Methodology of the study:

Representative sample of the French population according to the quota method: 1000 respondents.

Study dates: from January 10 to 14, 2022.

Source of respondents: Facebook and Instagram.