Insights Trends 2024

How are insights teams in France doing today? What is their vision for their profession, and what daily challenges do they face?

To find out, we surveyed 66 insights professionals across diverse sectors this year. The results provide a definitive landscape of the profession: a strategic, passion-driven role that still struggles for full recognition within organizations, and whose future is increasingly disrupted by technological innovation.

Key figures at a glance:

• 💰 29% of insights teams see their budget increasing compared to last year.
• 📊 Strategy is the function they feel closest to.
• 📈 39% outsource the analysis of study results to external partners.
• 💬 88% would trust AI to build their questionnaires.

Download the complete report to explore all the survey findings!