Insights Trends 2024
The first edition of Insights Trends: our barometer dedicated to insights professionals!
How are the insights teams in France doing today? What vision do they have of their own profession? What are their daily challenges?
We wanted to learn more by surveying this year 66 members of insights teams within companies from various sectors. The results provide a good overview of the state of the profession: a strategic job for passionate individuals that could still gain more recognition within organizations and whose future is more than ever disrupted by technological innovations. Here are some key figures to remember:
💰 29% of insights teams have a budget that is increasing compared to 2023
📊 the profession they feel closest to: strategy
📈 39% outsource the analysis of study results to external providers
💬 88% would trust AI to build their questionnaires
Find all the survey results by downloading the file!
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