On the French Plate

A pillar of French culture and a cornerstone of its international influence, cuisine holds a deeply sacred place in the daily lives of the French.

Positioned somewhere between a primal necessity and a true art de vivre, what exactly is the role food plays in the modern French home, and what external factors truly influence their choices?

Discover the full findings of our joint study with NellyRodi conducted among 1,000 respondents in France detailing actionable trends and critical implications for food, beverage, and retail brands.

Inside this report, you will discover:

• 🍽️ A deep-dive into French culinary habits: 1 in 4 French people cook every single one of their meals from scratch.
• 🤳 The undeniable power of social media: 1/3 of French consumers look to social networks for cooking inspirationa figure that jumps to 61% among 18-34 year olds.
• ✊ The rise of conscious consumerism: 62% have actively boycotted a food brand, and 69% have walked away from a purchase due to a poor product health rating (such as Yuka or Nutri-Score).
• 🧑 The next-gen profile (18-34 year olds): Highly curious, digitally hyper-connected, and completely uncompromising on their values.

Download the report for free to unlock all the findings and master the trends shaping tomorrow's landscape!