Explore Generation Z's relationship with the world of beauty with NellyRodi

NellyRodi surveyed 2,700 young people to decipher Generation Z's relationship with the beauty universe.

Customer need

The consulting and communication agency NellyRodi sought to identify the expectations and new aspirations of Generation Z when it comes to beauty. The objective of the study was to deeply analyze the uses, routines, and sources of influence of young people in order to inform its future creative and marketing strategies.

Methodology

• Target: 2,700 young people aged 15 to 26
• Geographical scope: 5 countries
• Field duration: 7 days
• Recruitment: Social networks
• Survey methodology: Quantitative study

Key study findings

• Precise and multicultural feedback from consumers spread across 5 distinct countries.
• Valuable and deep insights generated specifically by the qualitative aspect of the survey.
• A large-scale international data collection completed particularly quickly, wrapped up in just 7 days.
• An excellent level of engagement from Generation Z respondents throughout the conversational questionnaire.

Purpose

This study provides NellyRodi with a detailed international mapping of Generation Z's behaviors in the beauty market. By relying on this cross-referenced quantitative and qualitative data, the agency has solid insights to anticipate future trends and design campaigns and analyses perfectly aligned with the values of this young generation.