Explore Generation Z's relationship with the world of beauty with NellyRodi

NellyRodi surveyed 2,700 young people to decipher Generation Z's relationship with the beauty universe.

Client need

The consulting and communication agency NellyRodi sought to identify the expectations and new aspirations of Generation Z in terms of beauty. The objective of the study was to analyze in depth the uses, routines, and sources of influence of young people in order to inform its future creative and marketing strategies.

Methodology

• Target: 2,700 young people aged 15 to 26
• Geographical scope: 5 countries
• Field duration: 7 days
• Recruitment: Social networks
• Survey methodology: Quantitative study

Findings of the study

• Precise and multicultural feedback from consumers spread across 5 distinct countries.
• Valuable and deep insights generated specifically by the qualitative aspect of the survey.
• A large-scale international data collection completed particularly quickly, wrapped up in just 7 days.
• An excellent level of engagement from Generation Z respondents throughout the conversational questionnaire.

Purpose

This study provides NellyRodi with a detailed and international mapping of Generation Z's behaviors regarding the beauty market. By relying on these cross-referenced data (quantitative and qualitative), the agency has solid keys for understanding to anticipate future trends and to design campaigns and analyses perfectly aligned with the values of this young generation.