Understand the perception of the Jaude shopping center for Klépierre

Klépierre surveyed 100 regular, occasional, and former visitors to understand their motivations for visiting the Centre Jaude shopping center.

Customer need

Klépierre sought to enhance the attractiveness of the Centre Jaude shopping center and tailor its offerings and local communication to visitor expectations. The aim of the study was to understand the motivations for visiting and purchasing among customers. It also aimed to identify barriers to attendance and the reasons for disengagement among lapsed visitors.

Methodology

• Target : 100 customers and non-customers of the Jaude shopping center
• Geographic scope: France
• Field duration: 4 days
• Recruitment: Social media
• Survey methodology: Qualitative study via AI

Customer testimonial

“The Episto teams demonstrated a remarkable involvement and a responsiveness that was truly decisive in the success of the project. The solution is simple to use, reliable and very relevant. It allowed us to answer the questions we had. The results obtained were clear, exploitable and especially accompanied by rich and accurate verbatims, which brought real depth to the analysis. »‍

Anna Walchli - Marketing manager at Klépierre

Purpose

This study allowed the Jaude Shopping Center to gain a concrete and reliable view of the visitor experience in its catchment area. It provides marketing teams with clear insights to guide their decisions and structure the operational action plan for the site. The study also measured the Net Promoter Score (NPS) and identified development levers for future marketing actions.

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