Track the evolution of Crédit Agricole's reputation in Guadeloupe
Evaluate the effectiveness of its advertising campaigns and identify levers that improve brand perception in order to optimize future marketing strategies.
Objective
Evaluate the effectiveness of its advertising campaigns and identify the levers that improve brand perception in order to optimize future marketing strategies.
Target
Guadeloupeans (250 per wave).
Need
Monitor the evolution of awareness.
Methodology: recruitment
Crédit Agricole surveyed 1000 Guadeloupeans to assess the impact of its advertising campaigns.
Client need
Crédit Agricole Guadeloupe wanted to track the evolution of its awareness in order to evaluate the effectiveness of its advertising campaigns and identify the levers that improve perception to optimize its future marketing strategies.
Methodology
- Target : 1000 Guadeloupeans (250 per wave)
- Geographic scope: Guadeloupe
- Duration of the fieldwork: 5 days
- Recruitment: Social networks
- Survey methodology: Quantitative study
Study findings
- 73% completion rate (percentage of respondents who completed the questionnaire out of all who accessed the page).
- Identification of the entity's positioning relative to the competition.
- Detection of areas for improvement in communication devices.
- Detection of target needs and the alignment of services/products with the market.
- Fine vision of customer and/or prospect perception based on socio-demographic criteria.
Customer verbatims
"We turned to Episto to evaluate the effectiveness of our communication campaigns in a qualitative, objective, and reliable manner. This approach helps us justify our communication investments and the relevance of our strategies, taking into account the specifics of the local banking market. Episto met our needs by proposing a tailored methodology, anticipating our specific needs and supporting us at every step, thus creating a true partnership relationship."
From the very first tests, we knew we could trust Episto for quality results."
Emmanuel VALIER - Marketing Domain Manager at Crédit Agricole
Purpose
This study provides Crédit Agricole Guadeloupe with a fine and objective view of the actual impact of its campaigns. It helps guide future communications, adjust messages to local expectations, and strengthen connections with local residents.
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