Measure the performance of campaigns broadcast on the JCDecaux group's media

JCDecaux surveyed 604 respondents to measure the performance of campaigns broadcasted on the group's media.

Customer need

To measure the effectiveness of the advertising display system proposed by JCDecaux to its client Qonto and evaluate the effects of the campaign. The objective of the study was to measure Qonto's awareness and positioning before the campaign, assess the impact of the campaign, and analyze the evolution of Qonto's awareness.

Methodology

• Target: 604 respondents
• Geographic scope: France
• Field duration: 4 days
• Recruitment: Social media
• Survey methodology: Quantitative study

Key study findings

• An increase in awareness measured by the study: from 9% pre-campaign to 16% after the campaign was broadcast.
• Precise feedback with a geographic targeting of the study adapted to the campaign's broadcast and optimized in relation to the broadcast dates.
• Quick results collected in just 4 days.
• Excellent engagement with 89% of respondents stating they are satisfied with the experience.

Purpose

This study provides JCDecaux with rigorous performance indicators to prove the effectiveness of its display advertising. By relying on concrete data on brand awareness evolution (rising from 9% to 16%), the group can showcase the relevance and impact of its network to its advertising clients, such as Qonto.