U&A studies
Understand the perception of the Jaude shopping center for Klépierre
Survey 100 customers and non-customers of the Jaude shopping center to decipher their perceptions and guide future marketing actions.
Analyzing consumer satisfaction of new Ferrero frozen products
Understanding consumer expectations and identifying the strengths and areas for improvement of Nutella frozen products.
Explore the perception of longevity among French women under 30 with NellyRodi
Guide brands in the beauty ecosystem towards offerings that meet the new expectations of Generation Z and young millennials.
Explore the different customer profiles of Lagardère Travel Retail's Relay shops at train stations
Understand the expectations of Relay's customers and non-customers, as well as their perceptions of the brand.
Explore Generation Z's relationship with the world of beauty with NellyRodi
Identify the beauty uses, routines, and influences of Generation Z youth.
Understanding hair washing habits in France and Japan for L’Occitane en Provence
Enable L'Occitane to adapt its offer in light of current environmental challenges.
Understanding the uses and purchasing habits of tennis players with Tecnifibre
Understanding the purchasing habits of tennis players for rackets.
Test the design and messages of new clothing labels for Tape à l’Œil
Identify parents' shopping habits for their children's clothing and choose the new model for product labels.
Analyze purchasing behaviors for beauty products on social media for Ifop
Measure the expectations of social media users as well as their intentions to purchase beauty products on these channels.