U&A studies
Explore the different customer profiles of Lagardère Travel Retail's Relay shops at train stations
Understand the expectations of Relay's customers and non-customers, as well as their perceptions of the brand.
Brand
Understanding the uses and purchasing habits of tennis players with Tecnifibre
Understanding the purchasing habits of tennis players for rackets.
Brand
Test the design and messages of new clothing labels for Tape à l’Œil
Identify parents' shopping habits for their children's clothing and choose the new model for product labels.
Retailer