Retail
Analyze the consumption practices around Auchan hypermarkets
Better understand the consumption practices of customers and non-customers around Auchan hypermarkets.
Brand
Test the design and messages of new clothing labels for Tape à l’Œil
Identify parents' shopping habits for their children's clothing and choose the new model for product labels.
Retailer
Measure the performance of Auchan's private labels in its trading areas in Europe
Measure the awareness of these brands, evaluate their image in the market, and define brand territories.
Retailer