Retail
Analyze consumption practices around Auchan hypermarkets
Better understand the consumption practices of customers and non-customers around Auchan hypermarkets.
Brand
Explore the different customer profiles of Lagardère Travel Retail's Relay shops at train stations
Understand the expectations of Relay's customers and non-customers, as well as their perceptions of the brand.
Brand
Understanding the uses and purchasing habits of tennis players with Tecnifibre
Understanding the purchasing habits of tennis players for rackets.
Brand
Test the design and messages of new clothing labels for Tape à l’Œil
Identify parents' shopping habits for their children's clothing and choose the new model for product labels.
Retailer
Measure the performance of Auchan's private labels in its trading areas in Europe
Measure the awareness of these brands, evaluate their market image, and define their brand territories.
Retailer