Energy and utilities
Measuring the impact of an OOH campaign on brand image: the case of JCDecaux
Evaluating the actual impact of a national billboard campaign on the awareness, brand image, and purchase intention of the Avène sun care range.
Brand
Measure the performance of campaigns broadcast on the JCDecaux group's media
Measure Qonto's brand awareness and positioning before the campaign, evaluate the impact of the campaign, and analyze the evolution of Qonto's brand awareness.