AI at your service for better insights

In a market research landscape where insight teams need to produce more, faster, without ever sacrificing quality, Episto places AI at the core of its platform and at every stage of your studies. Here’s a complete overview of the AI features of the Episto platform that transform your target feedback into reliable and actionable insights.

Questionnaire Generation

Save valuable time right from the design stage of your study thanks to AI. Whether you are starting from an existing document or a simple idea, Episto helps you quickly program a clear, comprehensive questionnaire that is ready to be launched.

You already have a questionnaire: Word Import

With the Word Import feature, our AI analyzes the structure of your working document, recognizes question types (multiple choice, rating scales, open-ended questions), and automatically programs your questionnaire. In just a few seconds, your Word document becomes an interactive questionnaire ready to be deployed in a conversational format.

You have a questionnaire to optimize: AI Answer Suggestions

To refine your questionnaire framework, AI suggests answer options for your closed-ended questions. When programming a closed-ended question on the platform, an "Add AI answers" button appears. With one click, relevant answer suggestions are added live to your questionnaire. The tool automatically adapts to the context of your question to generate coherent options, and it can also enrich your existing lists if you have already provided initial choices.

You don't have a questionnaire yet: AI Powered

When creating a new study on the Episto platform, there is no need to build your questionnaire question by question. Simply write a prompt describing your context and needs, and the AI will generate a complete, structured questionnaire.

Want to give it a try? Discover our AI Questionnaire Generator. From a simple brief (context, strategic objectives, and target audience), the AI structures a complete framework ready to use in less than 2 minutes:

• 100% free and online
• 2 hours saved on average
• 6 study types supported
• 3 simple steps

➡️ Generate your questionnaire with our 100% free and online tool

Interviewing respondents

Transition from a simple questionnaire to a genuine conversation. AI makes user interactions more natural and engaging, leading to responses that are up to 3 times richer, more spontaneous, and more actionable.

AI-Powered Qual

With AI-Powered Qual, you can conduct large-scale qualitative interviews. The AI asks open-ended questions, prompts respondents based on their unique answers, and adapts the conversation in real time.

Programming requires filling out just 3 fields:

1. Context of your study
2. Objectives that the conversation must fulfill
3. Tone of voice guidelines to follow

The Interviews dashboard then allows you to view all results: interview transcripts, automated summaries, key verbatims, and respondent profiles. The AI also allows you to recode all this qualitative data to answer new questions that emerge from a quantitative perspective.

Want to experience it from a respondent's point of view? Discover the power of automated qualitative research by testing the experience with a dynamic, conversational questionnaire. Set up your study in seconds and let the AI conduct the interview.

➡️ Test the power of qualitative by AI

Vocal mode

With Voice Mode, your respondents can use their voice directly to answer open-ended questions during the AI-led qualitative conversation, featuring an interface designed for immediate, intuitive use.

The flow automatically adjusts based on the question type, and user preferences are remembered from one question to the next.

The conversational interface can also adapt to your brand style guide to ensure a seamless experience aligned with your brand image.

AI Quality Check

To ensure the reliability of your insights, Episto integrates AI Quality Check, which evaluates the relevance of each collected response in real time. This tool acts as an intelligent filter to detect low-quality content and retain only usable data.

The AI analyzes each completed questionnaire to identify several types of problematic behaviors:

• Irrelevant content
• Low effort
• Fraud and AI-generated responses

Each detected anomaly receives an intensity score from 1 to 3, allowing you to filter your data and guarantee maximum accuracy.

Results analysis

Instantly transform your raw data into clear insights. The AI features of the Episto platform support you throughout your entire analysis to highlight key trends, saving you hours of manual response processing.

Coding verbatims

The automatic coding tool groups verbatims into homogeneous themes, providing you with a clear and quantified data structure.

You can easily review these categories, view the associated verbatims, and understand the main emerging trends. This feature saves valuable time and quickly structures qualitative data.

The AI also pairs each response with a Sentiment Analysis (positive, neutral, or negative), allowing you to instantly measure the underlying feeling associated with a concept or brand beyond the words used.

➡️ Test the coding of your verbatims with our 100% free online tool.

Automatic translation of verbatim responses

Analyze your verbatim responses without language barriers. The automatic translation feature allows you to view all open-ended responses in the language of your choice directly on the platform, regardless of the original language of the questionnaire or the respondents.

The result: all your data is centralized, providing a smooth reading experience, simplified analysis, and faster actionable insights, even for international studies.

AI insights to analyze the results of your study

AI Insights is a built-in module on the Episto platform that analyzes your studies for you.

You ask it questions, and it responds directly based on the study results and collected data. It can also suggest alternative angles of analysis and allows you to interact with it to refine your outputs.

You can use it to obtain structured analyses, quickly spot key insights, define respondent personas, compare results across different countries, or explore correlations between data sets.

The Interviews page to find and analyze all your qualitative results

The Interviews page is your dedicated interface for analyzing qualitative results. It centralizes all AI-driven interviews and allows you to navigate effortlessly from one respondent to another.

For each interview, the AI automatically generates:

• An interview summary
• A selection of key verbatims
• The respondent's profile

The AI automatically classifies responses to streamline your analysis and lets you filter interviews to quickly find the exact profiles you are looking for.

Formatting Results

With AI, simplify report creation and quickly generate structured, customizable presentations to highlight your insights without starting from scratch.

AI Report to generate your report in just a few clicks

AI Report automates report creation directly from the platform, offering 3 modes to fit your needs:

• AI Powered: The AI organizes the report into logical sections, generates the slides, and automatically writes analytical commentary. You can even provide a specific brief at the time of generation.
• All Charts: Generates one slide per question automatically, leaving you to just make the final adjustments.
• Custom: Start from scratch and build your report from A to Z.

You retain full control over the final output: cover page, titles, comments, and graphics are all fully customizable. You no longer start from a blank slide, but from a solid foundation ready to be refined.

Thanks to the Reports Assistant, you can build your PowerPoint presentations directly via a chat interface.

Ask it to create a specific slide, modify a chart, or delete an element, and it applies your changes instantly to help you polish your report without manual effort.

Every feature is designed to gather reliable, fast, and actionable insights thanks to AI.

Visit the Episto platform to test all our features!

Would you like to know more? Contact us!