To identify your own awareness rate and those of your main competitors, pinpoint ways to optimise your positioning, and establish the profiles of your connoisseurs and buyers
To determine the profiles of your customers and non-customers, survey them about their habits and daily life, and learn about their expectations and needs
To understand the behaviour of the inhabitants of a catchment area or users of a local service, analyse their expectations and needs, and understand why they come (or don't come)
To assess the satisfaction of your target group, identify areas for improvement in your products and services, and understand the criteria used by your customers and non-customers
To assess the relevance of your offer, test one idea against another, and fine-tune your concept and its positioning
To measure the memorability and understanding of your advertising campaign, carry out a creative diagnosis, and identify areas for optimisation